International Institute for Child Rights and Development

Services: Brand redesign, logo and visual identity

IICRD is and innovative Canadian-based charity working with communities in Canada and around the world to ensure that young people have the support required to reach their full potential.

The goal was to create a visual identity that is both youth and child friendly while maintaining a professional tone. Using bright, accessible colors and organic shapes, the design reflects IICRD’s commitment to empowering young voices. The broad logo family created for the project is versatile, ensuring strong brand presence across social media platforms while staying aligned with the institute’s values child rights leadership.